WFG has a track record of making financial services accessible to people from all walks of life. We’ve removed the barriers, such as the need for a large income or being unfamiliar with financial fundamentals, so that families of all income levels can pursue financial security and attain better tomorrows.

We make an impact every day by providing families and individuals with:

  • A financial education:  We provide the information people need to make informed and effective decisions about their finances.
  • Excellent products and services: Individuals and families have access to financial solutions from trusted product providers that empower them to achieve their goals.
  • The WFG business opportunity: Many entrepreneurs have taken advantage of the company’s unique business platform to start successful financial services businesses.

Our talented and proven executive leadership team continually leverages the talent and resources necessary to help the company lead the way in the financial services industry. The company has agreements with some of the most reputable product providers, so our associates have a broad portfolio of financial solutions that give people choices as they identify the products that best suit their needs and prepare for the challenges that may lie ahead.

Backed by the Power of Transamerica

World Financial Group Insurance Agency of Canada Inc. and WFG Securities of Canada Inc. are business units of Transamerica Life & Protection Division. Through L&P, the Transamerica companies offer a wide array of life and health protection solutions with a common purpose: to protect families and their dreams.

Corporate Citizenship

Our commitment to good corporate citizenship is a fundamental part of creating sustained value for society, our company, our associates and our clients. This commitment is brought to life every day through our efforts to contribute to the communities we serve through charitable service and sponsorship of family-centered sporting events, such as the WFG Continental Cup of curling championship.