Our Values

As you take a closer look at WFG, you discover that the company and its associates live by a strong set of core values that are at the heart of who we are and what we do. These principals are fundamental to the work we do each day and the impact we strive to make in communities throughout Canada:

  • Honesty: We are truthful and maintain open and clear communications with our clients and associates.
  • Integrity: We act according to the highest ethical standards, we have a commitment to delivering on our promises, and we build trust by doing our best for our clients.
  • Service to others: We are responsible for the success of our associates and their clients.

These values drive associates to do what’s right for their clients every time and help to ensure that the company, its associates and their clients have long-term success.

WFG has a track record of making financial services accessible to people from all walks of life. We’ve removed the barriers, such as the need for a large income or being unfamiliar with financial fundamentals, so that families of all income levels can pursue financial security and attain better tomorrows. Read more..
World Financial Group’s primary goal and mission is to ensure no family is left behind by helping them develop a financial strategy to achieve their goals and dreams — whether it’s to provide piece of mind, send a child to university/college, retire comfortably or start a WFG business.